Our Five Fundamentals of Content:
Don't start without knowing who you're talking to.
Consult company employees before you write your first word to determine who will most likely buy their product and why they need it. There are many unexpected and exciting ways people use the product you never imagined.
To generate leads, tailor your content and social media outreach to the audience most interested.
Maintain a simple and direct approach.
Don’t try to impress with esoteric prose (like this) when you can summarize your point with clear statements.
Make your words as natural as possible so industry veterans and C-suite decision-makers like the CFO or CEO can understand.
Give your prospects all the information they need to make a decision about moving forward right away. Once they decide to become a lead, make the process as effortless as possible.
It Has to be Interesting
Make your audience feel something by using emotion, humor, statistics, and quotes to convey your message. Don’t let them merely read about you, make your first impression an exciting experience.
Get the Reader Exclusive Access
Showcase what your business does differently. Focus on what you do better. Make every visitor feel like they are getting an exclusive opportunity to gain a competitive advantage with the unique value your product offers.
Never Lose Sight of What's Most Important
Our PRIMARY marketing goal is to initiate sales by getting readers to fill out a form with their name and email.
Our job is to encourage them to take a free trial, download a white paper, see a webinar, subscribe to the newsletter, schedule a live demo, or do anything else that involves them taking a closer look at you.
